I am all sucked into this madness, check it out here.
I love doing puzzles, especially lateral thinking based or logical ones. I got this free pack of cards, with really cool puzzles on it, and started solving them. I was intrigued by the maps on the back and tracked down the website. Apparently it is a world-wide thing, with blogs, fan videos, forums, online puzzles and even live events. I think it is well cool.
And in other news, I lost The Game today, after months and months. And now you lost it too!