PerplexCity party last night to celebrate the finding of the cube by one Rand0m AKA Andy Darley. Check out his Cube Hunter's Tale, the rest of his blog is worth a look too.
I was explaining to my mother-in-law what is so compelling about Perplex City and realised that there are five main factors (in no particular order):
1) the ARG - Alternate Reality Game - the backstory and detail that make Perplex City real for us and make us care what happens there;
2) the points. People like points. Why else are pedometers so successful?
3) the Cube. The big prize. An exclusive, sought after item worth £100,000.
4) the puzzle cards - beautifully designed, shiny, colourful, clever puzzle cards. I have never been a great collector or trader but these are luscious.
5) the social side. PXC brings together all shapes, sizes, ages and quirks of people. Cube parties are friendly and welcoming and I have made some friends that I hope to keep at them.